Marketing managers make important decisions every day on the marketing mix variables. To be able to do well , they try and use all available information from internal sources within their firms and from external ones. Information means relevant data; that is, data which help the user to reduce uncertainty in decision making. Such data have to be gathered.
JW & PARTNERS has a team of marketing experts who are able to define complex marketing challenges, turning dead product in to profitable ones.
There is a saying that to the effect that a problem well defined is a problem half solved.
JW & PARTNERS systematic, object approach develops and provides information for marketing decision makers.
We also offer specialized research such as;
- Policy Research
- Iindustry analysis
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